Brand
Eyewear has its rules. We started with your face.
Who we are
YORÜ began in December 2022 with an idea from Fiore De Polo: use technology to bring eyewear closer to the person wearing it. The name brings together “your you”: your own way of being, without having to find yourself in someone else’s choices.
We are a brand of WEYPRO Srl. We develop the connection between facial measurement, configuration and production, turning your choices into glasses made to order.
Where YORÜ comes from
Belluno. A place that knows eyewear.
We’re at the heart of Italy’s eyewear district, where industrial expertise and craftsmanship work side by side. For us, it’s a practical foundation: materials, processes and people we work with every day.
Here, your digital design becomes something you can wear, through precision machining, hand finishing and assembly.
Our manifesto
Your glasses are on your face every day. At work, when you meet someone, when you’re simply being yourself.
We believe you should be able to choose how they represent you and adjust their dimensions to your face.
We believe making something after it’s chosen makes more sense than filling a warehouse and waiting for someone.
Every pair that leaves our workshop already has a face waiting for it. This is YORÜ.
Eyewear by your rules
Our values
1. Freedom of expression
A shape is the starting point. Dimensions, colours, finishes and details let you take it in your own direction.
2. Technology and Italian craftsmanship
Parametric software and CNC machining make personalisation possible. Hand finishing and assembly complete the work. For us, innovation and craft belong to the same process.
3. Made-to-order production
We make what people choose. This helps us avoid accumulating unsold finished frames. Reducing leftover stock starts with how we choose to produce.
4. A local, traceable supply chain
We design, develop and produce in Italy. Product traceability connects materials, production and delivery.
From your screen to your door
1. Time to think it over
After order confirmation, you have 8 hours to request changes. Then your design moves into production. If that colour is keeping you awake, email us before work begins.
2. Your design takes shape
Your measurements and configuration guide the machining of the acetate. Finishing, any selected engraving, assembly and checks follow. Estimated delivery is 5–7 working days, or 10 for bonded two-tone frames.
Questions? Curious about something?
Why do you only make glasses to order?
To make something someone has chosen and avoid accumulating unsold finished frames. Every pair already has an owner waiting.
Why do you call yourselves a Tech Company?
Because we develop the technology that connects facial measurements to eyewear configuration and production. It makes our model possible.
What is done by hand?
Finishing, assembly and adjustment work alongside CNC machining. Machine precision and human expertise work together.
How can I learn about my glasses’ journey?
The traceability code links the product to its order, materials, production and delivery information. Contact us if you’d like to know more.
Now it’s your vision’s turn.
You’ve seen where we work and how a YORÜ is made. Choose a shape, adjust it to your face and give it your character.