Opticians
Your store deserves more than full shelves.
Create glasses with your customer, around their measurements and style. We make them after the order is placed. You offer an experience that starts with your expertise.
The status quo.
Your stock piles up. Your margins shrink.
New collections, ranges to refresh, models being discontinued. Meanwhile, frames sit in your store waiting for the right customer or an end-of-season discount.
Made-to-order production lets you offer more possibilities without buying every variation in advance.
How we work
Your customer chooses. Then we make it.
Measure your customer’s face, help them choose a shape and build the configuration together. We make the glasses and ship them to your store.
Less capital tied up in stock variations
You don’t need every combination of shape, size and colour in store. You order the pair your customer has chosen; any display assortment depends on your partnership option.
Full Digital
Work through the platform without a physical frame assortment. Getting started requires a licence. During your consultation, we explain the costs, equipment and terms.
Hybrid Physical
Combine the platform with a selection of frames to show and try on. Customers explore materials and shapes in person, then personalise their own pair. The opening assortment and investment are specified in your commercial proposal.
Services for your store
Private Label, laser-personalised packaging and a Store Locator listing: talk to us about the services available for your partnership.
The value for your customers
Your customer has never experienced anything like this.
You don’t just show them a frame. You show them how it can become theirs: in its dimensions, colours and details. Your expertise helps them find their way through the possibilities.
A choice that starts with the face
The platform suggests measurements. You guide the choice, taking any prescription lens requirements into account.
Glasses created for that person
Starting shapes, colours, finishes and engraving become a personal configuration. Your customer takes part in creating it, with you beside them.
Made after the order
The glasses are made in Belluno and delivered to your store. Estimated delivery: 5–7 working days, or 10 for bonded two-tone frames.
It’s a concrete way to make your offer stand out and give customers a reason to return.
Why trust us
A model you can assess on the facts.
Clear commercial terms
Before you start, we review access costs, purchase prices and your opening assortment together. You can assess potential margins against your selling price and store costs.
A practical demonstration
We show you the full journey, from facial measurements to configuration and ordering. You can see how it fits into your team’s everyday work.
People you can talk to
Initial training and support help you use the platform. Behind the screen is our team.
Italian production
Belluno. Precision machining, hand finishing and product checks. A supply chain you can tell your customers about.
Let’s talk.
Tell us about your store. In a one-to-one consultation, we’ll explore how YORÜ works, which option suits you and what you need to get started. No obligation.
Stay in the loop.
Leave your email for updates on the platform, the product and opportunities for partner opticians.