Create your custom glasses right now!

By your
rules

Glasses tailor-made,
for you.

Handmade, with 30 designs that can be customised in size and colour to reflect your unique style.

Customer first!

We offer a seamless and personalized shopping experience, both online through our app and at our partner opticians. Discover a new way to see the world, with glasses that truly reflect who you are.

Try them now!

Don’t wait any longer, discover the freedom to express yourself with Yorü – Eyewear by Your Rules. Customize and purchase your glasses today via our app or visit one of our partner opticians. It’s time to see the world through new eyes.

With Yorü, your vision comes to life.

Choose from 30 customizable models and 20 acetate colors to create the perfect glasses for you. Each pair is handmade, ensuring unparalleled attention to detail and elegance.

Con Yorü, la tua visione prende vita.

Scegli tra 30 modelli personalizzabili e 20 colori di acetato per creare l’occhiale perfetto per te. Ogni paio è fatto a mano, per garantire un’attenzione impareggiabile ai dettagli e all’eleganza.

With Yorü, your vision comes to life.

Choose from 30 customizable designs and 20 acetate colors to create the perfect pair of glasses for you. Each pair is handmade to ensure unparalleled attention to detail and elegance.

Not a Yorü customer yet? Join us!

Register to our website now, and use WELCOME15 code at checkout to obtain a 15% discount.

*Valid for your first purchase only.

Black Friday Special: get a 40% discount on your order

Just use YRBLACK40 code at checkout

*Valid until November 28